Tracy Peacock, Director of Build to Rent
Tracy Peacock, is Head of BTR at Native, one of the largest BTR/aparthotel operators in the UK, with £1.7bn AUM. She oversees Native’s BTR business which comprises of 1,500 apartments, either in operation or under construction, across the UK. Key sites include the 533-apartment Kampus scheme in Manchester, a 183-unit Carolyn House scheme in East Croydon and the stylish 102-home Dalston Works development in London. Native BTR works with a broad range of Build to Rent investors including Dorrington, Aviva, LaSalle, CBREi, Woking Borough Council and Ares.
She ensures that Native BTR projects continue to be known for their design quality, as vibrant communities that are efficiently managed and supported by revenue management technology that drives consistently strong top line returns.
Tracy has over 20 years’ experience in residential leasing, working at the forefront of the ‘multi-family’ sector in Chicago, USA. She joins from Lennar Multi-Family Communities where she spent the last three years bringing 2,100 units to the market including liaison with the development team, operations, budget forecasts, marketing and asset management.