Guy founded the business in 1998 having identified a gap in the market for quality accommodation for business travellers. He is passionate about designing properties that lead the market in terms of design, comfort, sustainability and yield efficiency.
Guy’s focus is to grow Native’s institutional investor base with a view to building the presence of the business in every major town and city in the UK.
Amanda is responsible for the Native brand during this exciting phase in the company’s growth and is focused on delivering a world-class customer experience across the portfolio. She brings a wealth of experience having held senior marketing positions at leading brands such as ebay and Morrisons.
Amanda will use this experience to position Native at the forefront of digital marketing innovation within the sector. Central to this approach will be to deliver content that resonates with Native’s digital-native customers in an engaging way.
As well as overseeing all digital-led communications, Amanda is responsible for forging brand partnerships and securing products and services in relation to the guest experience. This will form a key part in creating highly desirable living spaces that have everything on hand to ensure a pleasurable and memorable stay.
Sonam has been with Native for 2 years and heads up research and modelling at Native, responsible for all target demographic and competitor analysis to underwrite appraisals and build business cases for all Aparthotels and Build to Rent. Her focus is to collaborate closely with stakeholders to unlock the full potential and maximise the value of all potential developments.
Prior to Native Sonam was a management consultant at Deloitte working across private and public sector clients writing business plans and strategies to support organisational transformation.
Sonam has a BA and honorary MA in Economics from Magdalene College Cambridge and is currently studying for her MSc in Real Estate and working towards the accreditation with the Royal Institute of Chartered Surveyors.
Lindsay joined the Native team in September 2014 and is responsible for the seamless operation of all Native properties across London including guest experience, team development, cost centre accountability and facilities management. Focussing on the continuous review and improvement of the guest experience we offer, driving consistent operational standards and procedures to improve guest service and experience.
With over 20 years of experience within the hospitality industry managing teams of up to 100 across a wide range of properties.
Previous roles include Senior Operations Manager, LEGOLAND Hotel Windsor and General Manager, Crowne Plaza Reading and Millennium Copthorne Hotels.
