Guy founded the business in 1998 having identified a gap in the market for quality accommodation for business travellers. He’s passionate about delivering properties that lead the market in terms of design, comfort, sustainability and yield efficiency.
Guy’s focus continues to be to grow Native’s portfolio of aparthotels across every major city in the UK with European expansion now also underway.
Ed joined the Native team in September 2017 and brings with him thirty years of experience in finance.
After training with General Motors in their Venture Capital division he went on to hold a number of senior roles including Head of UK Pricing and two CFO roles one of which was overseas. Ed has spent the last ten years in various CFO roles in the hospitality, leisure and distribution sectors. As well as being responsible for all financial and commercial matters at Native he is also a major contributor to shaping and driving the delivery of its strategic objectives.
Sophie joined Native in October 2019 and will assist in the growth of the brand throughout the UK and Europe for both the Aparthotel and PRS side. Prior to joining the team, Sophie was at Savills for 7 years working for 4 years in the European Investment team followed by a few years in the Tokyo office. She was responsible for buying and selling commercial real estate across all asset classes for cross-border investors and liaising with Savills investment teams around the world. Sophie speaks fluent French and conversational Spanish.
Hardy has over 20 years’ experience in performance marketing, digital acquisition and multi-channel brand & PR – both in UK and international markets.
Having previously held senior management roles in FTSE 100 financial services with Citigroup, Experian and Direct Line, Hardy is spearheading Native’s digital and mar-tech capabilities and infrastructure. He will use this experience to position Native at the forefront of digital innovation within the sector and central to this approach will be to deliver best in class content and web user experience that truly resonates with Native’s digital-first customers.
As well as overseeing all marketing communications, Hardy is responsible for all aspects of the Native brand across; print, digital, partnerships and guest experience, especially during these exciting phases in the company’s brand evolution. A significant component of this includes management and direction of Native’s PR activity across B2C consumer press and B2B media. This includes managing Native’s BTR and aparthotel marketing & PR launches in London, Manchester in early 2019 and Birmingham and Leeds in 2020.
