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Guy Nixon, CEO

Guy founded the business in 1998 having identified a gap in the market for quality accommodation for business travellers. He’s passionate about delivering properties that lead the market in terms of design, comfort, sustainability and yield efficiency.

Guy’s focus continues to be to grow Native’s portfolio of aparthotels across every major city in the UK with European expansion now also underway.

Will Westbrook, Chairman

Will Westbrook is Chairman of Native and a Managing Director in the Ares Real Estate Group, where he focuses on European real estate equity. Prior to joining Ares in 2013, Will was a Director at AREA Property Partners, where he focused on origination and execution of investments. Will holds an M.A. from Edinburgh University in Politics and an M.A. from City University, London, in Property and Law.

will native places
will native places

Will Westbrook, Chairman

Will Westbrook is Chairman of Native and a Managing Director in the Ares Real Estate Group, where he focuses on European real estate equity. Prior to joining Ares in 2013, Will was a Director at AREA Property Partners, where he focused on origination and execution of investments. Will holds an M.A. from Edinburgh University in Politics and an M.A. from City University, London, in Property and Law.

Ed Brookes Chief Financial Officer

Ed Brookes, Chief Financial Officer

Ed joined the Native team in September 2017 and brings with him thirty years of experience in finance.

After training with General Motors in their Venture Capital division he went on to hold a number of senior roles including Head of UK Pricing and two CFO roles one of which was overseas. Ed has spent the last ten years in various CFO roles in the hospitality, leisure and distribution sectors. As well as being responsible for all financial and commercial matters at Native he is also a major contributor to shaping and driving the delivery of its strategic objectives.

Archie Hunter, Portfolio Development Director

With a strong background in the hospitality sector, Archie is responsible for expanding Native’s investor-backed business, by proving the efficacy of the firm’s service-led approach to asset management. He is focused on building relationships with key institutional and private equity investment partners including Grosvenor, Aberdeen Asset Management, CBRE Global Investors, JLL and Kennedy Wilson.

Archie believes that PRS is poised to become the next major institutional asset class and is developing an approach which will set Native apart from the competition. This includes detailed modelling and research into the key drivers for each Native site as a way of delivering maximum return on investment.

Archie is a passionate advocate for high quality, future-fit and sustainable developments which makes him an ideal spokesperson for Native’s pioneering design and green credentials.

image of a property consultant
image of a property consultant

Archie Hunter, Portfolio Development Director

With a strong background in the hospitality sector, Archie is responsible for expanding Native’s investor-backed business, by proving the efficacy of the firm’s service-led approach to asset management. He is focused on building relationships with key institutional and private equity investment partners including Grosvenor, Aberdeen Asset Management, CBRE Global Investors, JLL and Kennedy Wilson.

Archie believes that PRS is poised to become the next major institutional asset class and is developing an approach which will set Native apart from the competition. This includes detailed modelling and research into the key drivers for each Native site as a way of delivering maximum return on investment.

Archie is a passionate advocate for high quality, future-fit and sustainable developments which makes him an ideal spokesperson for Native’s pioneering design and green credentials.

Sophie Gwilliam

Sophie Gwilliam, Acquisitions & Development

Sophie joined Native in October 2019 and will assist in the growth of the brand throughout the UK and Europe for both the Aparthotel and PRS side. Prior to joining the team, Sophie was at Savills for 7 years working for 4 years in the European Investment team followed by a few years in the Tokyo office. She was responsible for buying and selling commercial real estate across all asset classes for cross-border investors and liaising with Savills investment teams around the world. Sophie speaks fluent French and conversational Spanish.

Alec Newton, Acquisitions & Development

Alec joined Native in 2019 and is responsible for the origination and development of Native’s aparthotels in the UK and across Europe.

Prior to joining Native, he advised developers and institutional landowners on all aspects of Development, Leasing and Valuation in London.

Alec Newton
Alec Newton

Alec Newton, Acquisitions & Development

Alec joined Native in 2019 and is responsible for the origination and development of Native’s aparthotels in the UK and across Europe.

Prior to joining Native, he advised developers and institutional landowners on all aspects of Development, Leasing and Valuation in London.

Hardy Sohal Digital and Marketing Director

Hardy Sohal, Marketing & Digital Director

Hardy has over 20 years’ experience in performance marketing, digital acquisition and multi-channel brand & PR – both in UK and international markets.

Having previously held senior management roles in FTSE 100 financial services with Citigroup, Experian and Direct Line, Hardy is spearheading Native’s digital and mar-tech capabilities and infrastructure. He will use this experience to position Native at the forefront of digital innovation within the sector and central to this approach will be to deliver best in class content and web user experience that truly resonates with Native’s digital-first customers.

As well as overseeing all marketing communications, Hardy is responsible for all aspects of the Native brand across; print, digital, partnerships and guest experience, especially during these exciting phases in the company’s brand evolution. A significant component of this includes management and direction of Native’s PR activity across B2C consumer press and B2B media. This includes managing Native’s BTR and aparthotel marketing & PR launches in London, Manchester in early 2019 and Birmingham and Leeds in 2020.

Tom Miller Head of Revenue

Tom Miller, Head of Revenue

Tom Miller heads up Native’s Revenue Management team, having joined the company in May 2016. His team has the responsibility to set and implement revenue strategies with the aim to deliver to the annual revenue budget of the aparthotel sector of our business.

Prior to Native, Tom was a Revenue Manager for Travelodge, managing multiple high volume markets across the UK, including major cities and flagship hotels.

Tom Miller, Head of Revenue

Tom Miller heads up Native’s Revenue Management team, having joined the company in May 2016. His team has the responsibility to set and implement revenue strategies with the aim to deliver to the annual revenue budget of the aparthotel sector of our business.

Prior to Native, Tom was a Revenue Manager for Travelodge, managing multiple high volume markets across the UK, including major cities and flagship hotels.

Tom Miller Head of Revenue

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