Guy founded the business in 1998 having identified a gap in the market for quality accommodation for business travellers. He’s passionate about delivering properties that lead the market in terms of design, comfort, sustainability and yield efficiency.
Guy’s focus continues to be to grow Native’s portfolio of aparthotels across every major city in the UK with European expansion now also underway.
Ed joined the Native team in September 2017 and brings with him thirty years of experience in finance.
After training with General Motors in their Venture Capital division he went on to hold a number of senior roles including Head of UK Pricing and two CFO roles one of which was overseas. Ed has spent the last ten years in various CFO roles in the hospitality, leisure and distribution sectors. As well as being responsible for all financial and commercial matters at Native he is also a major contributor to shaping and driving the delivery of its strategic objectives.
With a strong background in the hospitality sector, Archie is responsible for expanding Native’s investor-backed business, by proving the efficacy of the firm’s service-led approach to asset management. He is focused on building relationships with key institutional and private equity investment partners including Grosvenor, Aberdeen Asset Management, CBRE Global Investors, JLL and Kennedy Wilson.
Archie believes that PRS is poised to become the next major institutional asset class and is developing an approach which will set Native apart from the competition. This includes detailed modelling and research into the key drivers for each Native site as a way of delivering maximum return on investment.
Archie is a passionate advocate for high quality, future-fit and sustainable developments which makes him an ideal spokesperson for Native’s pioneering design and green credentials.
Tracy Peacock, is Head of BTR at Native, one of the largest BTR/aparthotel operators in the UK, with £1.7bn AUM. She oversees Native’s BTR business which comprises of 1,500 apartments, either in operation or under construction, across the UK. Key sites include the 533-apartment Kampus scheme in Manchester, a 183-unit Carolyn House scheme in East Croydon and the stylish 102-home Dalston Works development in London. Native BTR works with a broad range of Build to Rent investors including Dorrington, Aviva, LaSalle, CBREi, Woking Borough Council and Ares.
She ensures that Native BTR projects continue to be known for their design quality, as vibrant communities that are efficiently managed and supported by revenue management technology that drives consistently strong top line returns.
Tracy has over 20 years’ experience in residential leasing, working at the forefront of the ‘multi-family’ sector in Chicago, USA. She joins from Lennar Multi-Family Communities where she spent the last three years bringing 2,100 units to the market including liaison with the development team, operations, budget forecasts, marketing and asset management.
Hardy has over 20 years’ experience in performance marketing, digital acquisition and multi-channel brand & PR – both in UK and international markets.
Having previously held senior management roles in FTSE 100 financial services with Citigroup, Experian and Direct Line, Hardy is spearheading Native’s digital and mar-tech capabilities and infrastructure. He will use this experience to position Native at the forefront of digital innovation within the sector and central to this approach will be to deliver best in class content and web user experience that truly resonates with Native’s digital-first customers.
As well as overseeing all marketing communications, Hardy is responsible for all aspects of the Native brand across; print, digital, partnerships and guest experience, especially during these exciting phases in the company’s brand evolution. A significant component of this includes management and direction of Native’s PR activity across B2C consumer press and B2B media. This includes managing Native’s BTR and aparthotel marketing & PR launches in London, Manchester in early 2019 and Birmingham and Leeds in 2020.
