image of a real estate consultant

Guy Nixon, CEO

Guy founded the business in 1998 having identified a gap in the market for quality accommodation for business travellers. He’s passionate about delivering properties that lead the market in terms of design, comfort, sustainability and yield efficiency.

Guy’s focus continues to be to grow Native’s portfolio of aparthotels across every major city in the UK with European expansion now also underway.

Will Westbrook, Chairman

Will Westbrook is Chairman of Native and a Managing Director in the Ares Real Estate Group, where he focuses on European real estate equity. Prior to joining Ares in 2013, Will was a Director at AREA Property Partners, where he focused on origination and execution of investments. Will holds an M.A. from Edinburgh University in Politics and an M.A. from City University, London, in Property and Law.

will native places
will native places

Will Westbrook, Chairman

Will Westbrook is Chairman of Native and a Managing Director in the Ares Real Estate Group, where he focuses on European real estate equity. Prior to joining Ares in 2013, Will was a Director at AREA Property Partners, where he focused on origination and execution of investments. Will holds an M.A. from Edinburgh University in Politics and an M.A. from City University, London, in Property and Law.

Ed Brookes Chief Financial Officer

Ed Brookes, Chief Financial Officer

Ed joined the Native team in September 2017 and brings with him thirty years of experience in finance.

After training with General Motors in their Venture Capital division he went on to hold a number of senior roles including Head of UK Pricing and two CFO roles one of which was overseas. Ed has spent the last ten years in various CFO roles in the hospitality, leisure and distribution sectors. As well as being responsible for all financial and commercial matters at Native he is also a major contributor to shaping and driving the delivery of its strategic objectives.

Alex Brunner, Chief Operating Officer

Alexandra has over 20 years’ experience in the hospitality sector, working across various sectors and countries.

As an Area Manager for Premier Inn, she oversaw a portfolio of 17 full service hotels. During this time, she had full accountability for an £80 million annual turnover, asset management and responsibility for 800 employees. Prior to that she held various positions for the Ascott Group (part of Capital Land), Jury Inns and The Doyle Collection.

Alexandra is rolling out a new operations strategy across Native’s rapidly growing aparthotel portfolio, with particular focus on driving consistently strong customer service satisfaction, building local corporate relationships and maintenance of asset quality.

She is also responsible for ensuring that the Native brand is synonymous with operational efficiency, utilising technology to manage cost and improve guest experience with a commitment to curating truly “Native” experiences for all of our guests.

Alex Brunner Chief Operating Officer
Alex Brunner Chief Operating Officer

Alex Brunner, Chief Operating Officer

Alexandra has over 20 years’ experience in the hospitality sector, working across various sectors and countries.

As an Area Manager for Premier Inn, she oversaw a portfolio of 17 full service hotels. During this time, she had full accountability for an £80 million annual turnover, asset management and responsibility for 800 employees.
Prior to that she held various positions for the Ascott Group (part of Capital Land), Jury Inns and The Doyle Collection.

Alexandra is rolling out a new operations strategy across Native’s rapidly growing aparthotel portfolio, with particular focus on driving consistently strong customer service satisfaction, building local corporate relationships and maintenance of asset quality.

She is also responsible for ensuring that the Native brand is synonymous with operational efficiency, utilising technology to manage cost and improve guest experience with a commitment to curating truly “Native” experiences for all of our guests.

image of a property consultant

Archie Hunter, Portfolio Development Director

With a strong background in the hospitality sector, Archie is responsible for expanding Native’s investor-backed business, by proving the efficacy of the firm’s service-led approach to asset management. He is focused on building relationships with key institutional and private equity investment partners including Grosvenor, Aberdeen Asset Management, CBRE Global Investors, JLL and Kennedy Wilson.

Archie believes that PRS is poised to become the next major institutional asset class and is developing an approach which will set Native apart from the competition. This includes detailed modelling and research into the key drivers for each Native site as a way of delivering maximum return on investment.

Archie is a passionate advocate for high quality, future-fit and sustainable developments which makes him an ideal spokesperson for Native’s pioneering design and green credentials.

Alec Newton, Acquisitions & Development

Alec joined Native in 2019 and is responsible for the origination and development of Native’s aparthotels in the UK and across Europe.

Prior to joining Native, he advised developers and institutional landowners on all aspects of Development, Leasing and Valuation in London.

Alec Newton
Alec Newton

Alec Newton, Acquisitions & Development

Alec joined Native in 2019 and is responsible for the origination and development of Native’s aparthotels in the UK and across Europe.

Prior to joining Native, he advised developers and institutional landowners on all aspects of Development, Leasing and Valuation in London.

Edoardo Anson Portfolio Development Analyst

Edoardo Anson, Portfolio Development Analyst

Edo supports the portfolio development of new aparthotel and BTR schemes. As an analyst, his role encompasses financial modelling, market research and value engineering. He is also involved in all matters relating to investor business reporting and pitching to prospect clients. He has a background in property development, valuation and consultancy.

Hardy Sohal Digital and Marketing Director

Hardy Sohal, Marketing & Digital Director

Hardy has over 20 years’ experience in performance marketing, digital acquisition and multi-channel brand & PR – both in UK and international markets.

Having previously held senior management roles in FTSE 100 financial services with Citigroup, Experian and Direct Line, Hardy is spearheading Native’s digital and mar-tech capabilities and infrastructure. He will use this experience to position Native at the forefront of digital innovation within the sector and central to this approach will be to deliver best in class content and web user experience that truly resonates with Native’s digital-first customers.

As well as overseeing all marketing communications, Hardy is responsible for all aspects of the Native brand across; print, digital, partnerships and guest experience, especially during these exciting phases in the company’s brand evolution. A significant component of this includes management and direction of Native’s PR activity across B2C consumer press and B2B media. This includes managing Native’s BTR and aparthotel marketing & PR launches in London, Manchester in early 2019 and Birmingham and Leeds in 2020.

Hardy Sohal, Marketing & Digital Director

Hardy has over 20 years’ experience in performance marketing, digital acquisition and multi-channel brand & PR – both in UK and international markets.

Having previously held senior management roles in FTSE 100 financial services with Citigroup, Experian and Direct Line, Hardy is spearheading Native’s digital and mar-tech capabilities and infrastructure. He will use this experience to position Native at the forefront of digital innovation within the sector and central to this approach will be to deliver best in class content and web user experience that truly resonates with Native’s digital-first customers.

As well as overseeing all marketing communications, Hardy is responsible for all aspects of the Native brand across; print, digital, partnerships and guest experience, especially during these exciting phases in the company’s brand evolution. A significant component of this includes management and direction of Native’s PR activity across B2C consumer press and B2B media. This includes managing Native’s BTR and aparthotel marketing & PR launches in London, Manchester in early 2019 and Birmingham and Leeds in 2020.

Hardy Sohal Digital and Marketing Director
Tom Miller Head of Revenue

Tom Miller, Head of Revenue

Tom Miller heads up Native’s Revenue Management team, having joined the company in May 2016. His team has the responsibility to set and implement revenue strategies with the aim to deliver to the annual revenue budget of the aparthotel sector of our business.

Prior to Native, Tom was a Revenue Manager for Travelodge, managing multiple high volume markets across the UK, including major cities and flagship hotels.

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