Our History
Our heritage is in the serviced apartments and aparthotels market and we are now successfully applying the disciplines of customer satisfaction and yield management to the emerging BTR sector.
Our Brand
It’s an exciting time for Native as our brand evolves to reflect the transformation of our portfolio.
Our original proposition as Go Native twenty years ago was to offer extended stay travelers all the benefits of apartment living coupled with the services and flexibility of a hotel. That is still at the heart of our proposition but as our offer now extends into the Build to Rent sector, we’ve dropped the ‘Go’ as many of our customers are already Native to the cities we inhabit.
We’ve spruced up our brand identity and enhanced our customer experience, take a look at our brand video to see how we’re evolving.
Our Carbon Footprint
Excellence in governance, KPI reporting, financial management, health and safety compliance and sustainability are all fundamental to our performance.
Native has led the market in terms of environmental best practice. We were early participants in the Carbon Disclosure Project, recording our emissions each year and tracking steps being taken to reduce them. We are proud to have delivered the first BREEAM Excellent rated aparthotel into the UK in 2018. We work with investors to target the highest possible BREEAM rating for each new build or refurbishment project.
Development Consultancy
We undertake thorough market analysis to help drive overall scheme, amenity & unit mix optimisation. Detailed financial modelling helps our clients understand where the greatest value potential of a scheme sits. Embedding operational efficiency at the design stage ensures that we minimise gross to net leakage. Pulled together, this approach supports developers and investors in curating developments that will stand the test of time in what will eventually become a competitive market.
Building Management
We differentiate our management approach through a customer-oriented approach to management and bespoke management information systems that track KPI performance across every aspect of our service delivery. Our origins lie in the hospitality sector where we’ve been recognised by our clients and the industry for the quality and consistency of our service delivery.
Compliance and Reporting
Excellence in governance, financial management, health & safety compliance and sustainability are all fundamental to our ability to perform as an institutional grade operating partner. Both our corporate clients on the demand side, and our institutional partners on the supply side have demanded excellence across each of these disciplines. Sustainability is one of our core values and we’re a proud member of the Carbon Disclosure Project and operator of the first BREEAM Excellent Rated aparthotel building in the UK.
How We Deliver
1. Modelling & Analysis
• Demographic research
• Forecasting rent levels
• Local market analysis
• Analysis of operating costs
2. Design & Development
• Understanding the appetite of the local market
• Unit types & styles
• Designing the look & feel for the target market
• Designing cost effective amenity that residents will benefit from
• Design of operational efficiencies
3. Branding, Marketing & Training (pre-launch)
• Developing asset brands
• Creating PR & marketing strategies
• Building websites & apps
• Launch events & show suites
• Pre-let strategies
• Recruiting & training on site teams
4. Ongoing Delivery
• Effective management of revenue & costs
• KPI performance & reporting
• Building community engagement
• Outstanding customer service delivery
• Health & safety compliance
• Facilities management
• Credit control
Our Investment Partners
Our Corporate Housing Clients
